LG had no presence in the gaming monitor space, and needed to gain the trust of audiences. That was a challenge, because gamers are very smart, extremely self aware, and can easily detect when a brand is being inauthentic.
To set itself up for success, LG linked up with renowned gaming team, FaZe Clan. Teaming with a group that has such a strong social media presence gave LG a platform to showcase what their 21:9 UltraWide monitor can do.
LET THE GAMES
Having everything in place kicked off an action-packed summer, filled with an onslaught of content from various influencers, across multiple platforms. To help drive the narrative, episodic videos were released in multiple channels throughout the entirety of the campaign.
BEHIND THE SCENES
content with big wins
It’s not enough to come up with an awesome social campaign. We have monitors to sell. So taking the campaign and extending it to retail is a critical part of the campaign. And retailers like Best Buy and Newegg are always trying to find content that gamers will get excited about. Who better to do that then FaZe Clan and LG?
Overall the response to the 21:9 UltraWide monitor campaign was positive. That can simply be attributed to the genuine content. LG gave gamers something that felt familiar, and in return, gamers gave LG their attention.